The Importance of Marketing
The most well designed and skillfully developed web store will still fall flat without adequate marketing. Unless you invest appropriately in promoting your site, consumers simply won't find you. Unfortunately, successful marketing is more difficult than it looks - numerous factors, from your consumer demographic to your website's design to your industry dynamic, influence what marketing strategies you should employ and how effective they will be. On top of that, there are many Magento-specific marketing strategies involving the content and set up of your web site that can have a significant impact on your sales. It can be difficult to navigate all of this by yourself - which is why Fowara is here to help you through it.
Fowara offers a variety of marketing services:
Search Engine Optimization
Search Engines, such as Google and Bing, can drive traffic to your website and help build your online brand. Unfortunately, most users don't look past the first few pages of their search results. Search engine optimization (SEO) is the art and science of placing your website in the first few pages of a search engine by leveraging a carefully defined set of keywords. Fowara's SEO services help clients get their share of the action.
Our SEO services always begin with a site optimization analysis. Our website evaluation determines where your website stands in regard to popular search engines and what features of your website contribute to this standing. Then we apply our proven methods to target the best keyword and meta tag information in order to achieve higher rankings and more traffic for your website.
Fowara’s search engine optimization services include:
- Site architectural design and layout analysis
- Keyword density and content flow recommendations
- CMS and content-driven portals assessment
- Title and meta tag analysis
- Key phrase analysis
- Keyword optimization throughout website and blog
- Page content analysis
- Optimized descriptions for web pages
- Clear and informative page content
- Competitive analysis
- Organic SEO for best results
- Link building
Google AdWords Marketing
Google AdWords is an incredibly powerful tool that allows you to leverage Google’s widespread influence to reach potential customers. At Fowara, we specialize in their pay-per-click advertisement services.
We will organize and carry out an effective pay-per-click campaign for your web store. Our campaigns are based on extensive research and testing – each landing page is tested and optimized, and key words are continuously updated. Negative keywords – which attract consumers unlikely to actually make a purchase at your store – are quickly removed and replaced. We also monitor the effectiveness of each ad and report to you.
Newsletter marketing is an excellent way to turn one-time buyers into loyal customers. Unfortunately, poorly managed newsletters can have the opposite effect and turn off potential buyers. Don’t take chances with such an important marketing tool – let Fowara’s extensive newsletter management experience work for you.
We research your company, consumers, and industry to manage a newsletter campaign that speaks to your brand and appeals to your customers. Using our research, we optimize dispersal times, formats, and content. We also track clicks and resulting actions from your newsletter and report them back to you.
Social Media Marketing
Social media has become omnipresent, and its power in today’s society is undeniable. The only question is - how can you leverage this power to build your consumer base?
Fowara can help. We offer social media integration services to make it easier for you to update your social media with new information from your web store. We are also in the process of developing a new set of sophisticated social media management services. If you’re ready to take advantage of social media marketing, let Fowara guide you!