How SEO helps in Identity creation?
Search Engine Optimization is the key to creating your online identity. SEO has been categorized
mainly into two categories: Organic and Inorganic. Organic SEO takes time and burns a little hole in your pocket
but inorganic can yield results instantaneously but is a more costly affair. Inorganic SEO for identity creation
encompasses various realms broadly termed as Internet marketing. Inorganic way for identity creation includes pay
per click advertisement, targeted advertisement, email marketing.
Through all these means people are made aware about your site. The more people know about your products and
services, the better is your chances to create a dominant identity. Initially what do you need to get popular? Only
one thing, the number of people those are aware about your site. The more number of people you have on your site,
the more successful is your efforts for identity creation. If your efforts of identity creation couldn’t be as
fruitful as you expected, then, somewhere there was lack in the effort. SEO is the only natural method you can
expect traffic on your site. It is blend of organic and inorganic SEO as inorganic SEO will last till you can
spend on advertisements but organic SEO will be permanent.
Website design as means for Identity creation
Along with Search Engine Optimization, web site design plays an important role in identity creation. Your
website is the interface at which people will get acquainted with your company and your products. Hence, your site
should be XHTML compliant Site and must be user friendly. Remember, SEO brings traffic or identity creation but
branding is achieved by your site.
Highly optimized site means your site is XHTML compliant, has high Google page ranking and everyday have
thousands of visitors visiting your site. Generally, only 3-10% of people will be purchasing your product and most
of them will be visiting your site more than once to make their decision final. Thus, more traffic you have, the
more you can earn. Thus SEO is now regarded as important factor for identity creation as well as traffic. You can’t
get your identity created among people, when no one knows about your site. In other words, Search Engine Optimization
makes people aware about your site. If your site is highly optimized you can expect huge volume of traffic and thus
in return higher profits as your sales will always be high.